To market a book successfully, authors need to connect with their audience. For months, I have reached out to others via social media. These interactions have occurred in the privacy of my home. I can go for hours without talking. All of my communication is done via my computer. An occasional meow from our cat, Chloe, a muted tone from my cell phone, or the startling sound of the phone ringing interrupts the silence. The peacefulness aspect of this self-imposed solitude does not compare with the thrill of being able to interact with people face-to-face.
Last Saturday, my marketing game plan entered a new phase. I had my first speaking engagement. I could not have asked for a finer place to start. The Friends of the Libraries at the University of Colorado hosted the event on the Boulder campus. The University of Colorado- Boulder is part of my story. I fell in love with my husband, Ira, when I attended CU in 1974-75. Moreover, 3 out of 4 of our sons will have graduated from the university by this coming May.
I was warmly welcomed by a gathering of individuals who were interested in learning about my recently published book, May This Be the Best Year of Your Life. For this special occasion, I created a slide presentation that focused on several aspects of my living and teaching journey in India. With hundreds of digital pictures, it was challenging to limit my selections.
I talked about a few of the threads that are intertwined in my story. Stepping outside of my comfort zone had an invigorating affect on the way I handled my solo adventure. I was able to cast off many of the fears that I clung to so dearly. I shared slides from my teaching experience as well as some of my travels. It was my intention to provide a taste of my adventure.
At the conclusion of my talk, I was asked an assortment of questions. Each made me aware that the questioner had indeed been engaged. It was wonderful to hear my voice answering instead of the tapping sound on my keyboard.
Following the presentation, the audience was treated to delicious treats. I had the pleasure of meeting with individuals as I autographed each of their books. Previously, I had sent dozens of autographed copies by mail. This was the first time that I had ever autographed a book in person. The act of writing my name in front a person reaffirmed the fact that I am the author of May This Be the Best Year of Your Life.
I am honored that the Friends of the Libraries at University of Colorado- Boulder asked me to speak at their local author event. I look forward to future speaking opportunities where I can share what I learned.
I am so very proud of my mom. It was a special event and no one can tell a story like she can. Her ability to engage the audience is something very few can achieve. I hope that everyone that has interacted with Sandy will one day be able to listen to her speak live. It is something you will remember forever.
Sandra Bornstein says
Jordan, I’m glad that you were able to attend. Thanks for your kind and thoughtful comment.
Lois Roelofs says
Love the sideshow idea! Best wishes as your continue book promotion. Lois Roelofs (Author, Caring Lessons: A Nursing Professor’s Journey of Faith and Self)
Sandra Bornstein says
Lois, Thanks for taking the time to leave a comment. Fortunately, I took many pictures while I was in India. The photos are wonderful visuals that help propel my story.